Businesses are reaching out to the booming Chinese market

China as a rapid developing country, has recorded an increase of 15.9% on import volume in 2017, reached 1840 billions US dollars. While the booming market is a big cake for foreign businesses, the counterfeit problem has a great impact to the consumers and businesses, which in turn damaging the reputation of businesses, not only suffering the brand owners but also the traders in between.

Anti product fraud has became a big topic for these businesses, the consumers and the regulatory in China. For that there’s more than a hundred of so-called “authenticity” companies emerging in the market. However the majority of these companies are simple financial tool of the beneficial parties, and the others are just couldn’t effectively tackle the real issue due to lack of knowledge and other constrains.

TRACEABILITY IS A NEED

Traceability is a combination of effective authentication, right methodology and latest technologies, that make a commodity traceable. As long time migrants from different expertise areas, we teamed up with professional partners, established a qualified Traceability service company and we proudly named it TRII™.

What’s Inside TRII™

Maintain a Reliable & Credible Eco Environment for Trade & Retail

Established in 2019 in Sydney, NSW Australia, TRII™ aims to build and maintain a Trustworthy ecology environment for businesses, by being Rigorous, Impartial, and Independent at all time. And this is where the name TRII™ come from. We work hard during the day and ponder during the night, seeking ways to do better and better in tackling product fraud. Thanks to our always innovative team that made possible to apply the latest technologies that effectively help solving the issues from the root.

The way ahead is long and full of thorns, but we have firm belief and confidence to overcome the difficulties.

The TRII™ DNA (Core Values)

Do the right things, for people

• Teamwork

  Together with employees, clients and partners, we make the difference.

• Commitments

  Dedicated to the success of clients, partners, employees and shareholders.

• Integrity

  Honest and strong moral principles

• Respectful

  Deep respect for human beings inside and outside our company

• Innovations

  Never stop innovation that makes differences

• Strive for Excellence

  Think challenges and solutions. Do and executional excellence.

TRII™ TECHNOLOGIES & METHODOLOGY

Always stay on the top

• Reliability

  Thanks for designing and developing our systems in-house, we are able to maintain and improve our systems to remains reliable at all time, every time.

• Security

  Being in the cloud, with the help with content distribution network, we are hardening our platform to be one of the most secured systems.

• Usability

  Unlike other rivals, we are user focus. We’ve made our systems user friendly and multilingual, and we are always improving and innovating.

• Availability

  System failure is a disaster, and we hate that as much as our users do, so we are putting lots of efforts in getting our systems error free.

• Integrability

  Two goodies work together could make a magical change to benefit both, so our systems are capable and ready to integrate with yours, with simple API.

• Extendability

  With quick and minor development, we could turn ours be yours too, by extending functionalities that you may required, and run on your premises.